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Quick Facts:
Scan/US MicroGrids
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2+
million grids covering only populated areas
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3 Micro
Grid Sizes (determined by household densisty),
ranging from 1 square mile down to 1/16 square mile
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Demographic
data provided for each grid object
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Instant
data summaries for rings, polygons & contours
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Tracking Residential Growth With
MicroGrids
Scan/US MicroGrids are better at showing population change
than either Census Block Groups, or Census Blocks.
This
three-section appendix shows you how MicroGrids are better.
First we present an overview, and then, in a more detailed
look, we compare the MicroGrid view of households on the
ground , compared with the BG/Block depiction. Finally we
discuss one grid in detail.
1. The Study Area
Our 'study area' is a
four block-group area in Santa Clarita, CA. This
area illustrates how Scan/US shows change with its
proprietary MicroGrid geography.
As of 2000, US Census records 12 households
in these four block groups. The Scan/US 2010 mid-year
estimates show 2,835 households in residence, 90% of them
new since 2005. |
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Four Census
block-groups showing streets based on
TIGER 2009 streets |

A 2009 satellite image shows
the extent of development that is revealed in the Scan/US
2010 estimates.
(Google Earth photo) |
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This table summarizes the residential development in this
1.64 square mile area between 2000 and 2010.
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2. Zooming in to the Neighborhood: MicroGrids and Zip+4s
and their relation to data
Using Zip+4 segment points, Scan/US tracks the placement of
residential change more accurately than Census block groups
or Census blocks.
Zip+4 segments are the basic units of the postal delivery
system. Scan/US MicroGrid cartography, summarizing data from
Zip+4 segments, brings residential change into focus at the
resolution of 1/16th of a square mile. |
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The study area contains 4 block groups, 12 blocks, 25
MicroGrids and 274 Zip+4 segments. Residential saturation
data (“drop counts”) for Zip+4s provide the data points for
distributing block group estimates of household counts. How
is this done?
First the drop counts of the blocks within a block group are
normalized and used as weights to distribute the block
group’s updated demographics to the blocks. The resulting
detailed demographics for the blocks are then rebalanced to
conform to the parent block group’s demographic profile.
The distribution of the balanced block updates to the
MicroGrids is accomplished by using the current Zip+4 drop
counts to calculate the proportion of block demographics
that are to be assigned to the overlapping grids.
The MicroGrid highlighted on the map derives all of its
characteristics from one block but the MicroGrid overlay of
the study area shows that, in many cases, multiple blocks
and block groups contribute to a particular grid’s
demographic profile. |

Scan/US MicroGrids (blue
grid) and Zip+4 segments (purple diamonds) superimposed on
Census 2000 block groups |
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3. Focus on MicroGrid 34118/2734.34
This
grid contains the 16 Zip+4s listed below, along with their
April 2010 “Drop Counts”.
The Zip+4 drop counts indicate where, how much and what type
of development exists right down to a specific address range
on a street.
The
table below shows the four separate counts that are
available for each Zip+4: single family (Napt), multi-family
(Apt), business (Bus) and seasonal (Seas). These
drop counts tell us that this MicroGrid neighborhood is made
up of exclusively single family dwellings.
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The satellite photo below shows the 16 Zip+4s overlaid by
the grid. (The image was created using Scan/US “Locate in
Google Earth,” a standard feature of the Scan/US software).
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The 16 Zip+4 markers on the image pinpoint the housing
associated with the drop counts. The “TotRes” drop count
approximates “total housing units” not “occupied housing
units” or households. A cursory rooftop count of the
housing seen in this satellite image of the grid comes to
120 housing units (as of the date of the image) compared to
the “TotRes” counts of grid total of 170. The Scan/US 2010
balanced estimate of total housing units in the grid is 108
units.
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ZIP+4 code |
TotRes |
Napt |
Apt |
Bus |
Seas |
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91354-1848 |
8 |
8 |
0 |
0 |
0 |
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91354-1850 |
16 |
16 |
0 |
0 |
0 |
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91354-1854 |
18 |
18 |
0 |
0 |
0 |
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91354-1856 |
6 |
6 |
0 |
0 |
0 |
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91354-1857 |
11 |
11 |
0 |
0 |
0 |
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91354-1860 |
6 |
6 |
0 |
0 |
0 |
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91354=1861 |
6 |
6 |
0 |
0 |
0 |
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91354-1868 |
18 |
18 |
0 |
0 |
0 |
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91354-1872 |
14 |
14 |
0 |
0 |
0 |
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91354-1876 |
6 |
6 |
0 |
0 |
0 |
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91354-1878 |
11 |
11 |
0 |
0 |
0 |
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91354-1879 |
13 |
13 |
0 |
0 |
0 |
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91354-1887 |
8 |
8 |
0 |
0 |
0 |
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91354-4930 |
6 |
6 |
0 |
0 |
0 |
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91354-4931 |
6 |
6 |
0 |
0 |
0 |
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91354-4935 |
17 |
17 |
0 |
0 |
0 |
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Grid totals |
170 |
170 |
0 |
0 |
0 |
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In
conclusion: Scan/US Update Data
These numbers make this micro-neighborhood one that
retailers would be glad to know is in their trade area.
The neighborhood size of the MicroGrid and the
demographic information it contains make it the ideal
unit of geography for supporting small area location
based decisions.
Scan/US updates the MicroGrid geography annually, adding
new grids where Zip+4s have appeared for the first
time. 196,117 grids were added this year to the 2010
MicroGrid cartography for a total of 2,552,006
MicroGrids covering the United States.
The Scan/US QuickLook for this MicroGrid displays about
eighteen 2010 demographic variables selected from
approximately 1000 values that are estimated and
projected for every object on each geographic layer.
This grid is roughly 1/16th of a square mile in
size and is estimated to contain 99 households with an
average size of 3.10 persons; median household income is
$57,790, and an annual aggregate household income of
$6,440,000.
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©© 2010 Scan/US, Inc.
All rights reserved. No material in this document may be
reproduced, in any form, without the express written consent
of Scan/US, Inc. Contact us at (310) 828-1450. FAX (310)
453-6401. Or write to: Scan/US, Inc., 120 Stagecoach Road,
Bell Canyon, CA 91307. On the web, we can be found at
www.scanus.com.
Scan/US and the Scan/US logo are registered trademarks of
Scan/US, Inc. MicroGrid is a trademark of Scan/US, Inc.
Other company or product names used herein are for
identification purposes only and may be trademarks of their
respective companies. Any use of other company or product
names are for identification purposes only and does not
constitute an endorsement of the company or product by
Scan/US, Inc. Scan/US, Inc. is not responsible for any
problems and/or losses resulting from the use of any
product(s) mentioned in this document. |
© 1992-2010 - Scan/US,
Inc. |